Los Angeles

If you’re in the LA area or want to go to the LA area from NYC for an event, you’ll want to know who to turn to.

Our amazing Director of Special Events and Catering, Sami F., knows the ins and outs of all the work it takes to pull off a flawless event - she's been producing events in Los Angeles for over ten years! We sat down with Sami to chat about her background in the events and entertainment worlds, her party planning essential tips, seasonal trends, and the breakdown of how our private dining and catering departments work. Learn more about how we can make your next affair unforgettable!

Walk us through the planning process - do clients usually come to you with a specific vision in mind, or is it oftentimes a collaboration?

 "Half of the time it’s the customer’s vision, and the other half, the customer needs direction. The process is simple: they’ll reach out to me and we’ll chat about their event: what type, how many people will be attending, what special touches I can offer them to make this affair memorable. It’s so fun to work with people. My favorite thing is being hands-on with the planning, like with design, flowers, balloons, silverware color….the details are the best part. I feel like it's my creative outlet. I’m always suggesting to guests, “put up a photo booth!" or "put an arrangement of balloons," or things like that to dress up a space. At our locations at Wally's Beverly Hills and Wally's Santa Monica, you can really use our private spaces as a palate and dress it up how you want to - and I'm here to help!"